Strong growth in the health and beauty market online is attracting the attention of criminals.
Health and beauty businesses face many of the same challenges that other eCommerce operations do like friendly fraud, payment fraud, account takeovers and fraudulent account creation. However, they also encounter challenges unique to the industry, some of which include subscription fraud, direct selling commission fraud, social buying and evolving omnichannel fraud.
Read this eBook to learn about:
- Market trends for online health and beauty retailers
- Unique fraud challenges for merchants in this space
- Eight strategies to maximize revenue and minimize fraud