Learn how QSRs are forging a new frontier with launching mobile apps and strategies to minimize fraud losses.
When quick service restaurants launch mobile apps, many stakeholder interests must be considered. A personalized customer experience enhances brand loyalty, resulting in increased sales. Thus, corporations need to ensure that the online to offline journey is smooth. In addition, they are at risk for dozens of different fraud schemes from criminals exploiting weaknesses in mobile app ordering. With the correct approach, QSRs can launch mobile apps that delight customers and strengthens the brand while stopping fraud.
Read this eBook to learn about:
- Mobile app growth in the QSR market
- Tactics that fraudsters use to attack mobile apps
- Seven technologies and tactics to stop mobile app fraud
- How to secure the digital transformation for QSRs